Lahore, Pakistan, September 2024 – Noman Azhar, Chief Officer of Zindigi, powered by JS Bank, has been honored with the prestigious title of “Digital Leader of the Year” at the 2024 Pakistan Digital Awards. This accolade recognizes his pivotal role in transforming Pakistan’s digital banking and fintech sectors, as well as his efforts in revolutionizing public services through digitalization.
Zindigi: Leading Pakistan’s Fintech Revolution
Zindigi, the digital banking arm of JS Bank, has become a cornerstone of Pakistan’s financial and digital infrastructure under Noman’s leadership. With an in-house developed tech stack, Zindigi stands out as a key player in Pakistan’s fintech revolution, offering innovative homegrown solutions in a market previously dominated by foreign players.
Among its major achievements is the transformation of Pakistan’s religious travel sector. Zindigi introduced a cashless Hajj and Umrah experience, simplifying currency conversion and transactions for millions of Pakistani pilgrims, reducing their financial stress during religious journeys.
Empowering Freelancers and Public Services
Noman Azhar’s vision has also led Zindigi to focus on Pakistan’s burgeoning freelance economy, launching a USD-based Freelancer Account. This account caters specifically to the unique financial needs of freelancers, enabling seamless international payments and supporting the growing remote workforce in Pakistan.
Zindigi’s impact extends beyond financial services. In partnership with the Capital Development Authority (CDA) in Islamabad, the platform has played a pivotal role in spearheading the city’s digital transformation. Additionally, Zindigi is partnering with Punjab’s waste management ecosystem to digitize public services, showcasing its commitment to creating smarter, more efficient urban environments.
A Visionary Leader Driving Digital Transformation
With over 16 years of experience in banking, technology, and financial services, Noman Azhar has positioned Zindigi at the forefront of Pakistan’s digital evolution. His leadership underscores the importance of public-private partnerships in reshaping national infrastructure, particularly in sectors where modernization and private sector expertise are needed.
Noman’s commitment to digitizing Pakistan’s public sector has not only reshaped the country’s financial landscape but has also impacted everyday lives across communities. His dedication to public service digitalization, financial inclusion, and homegrown innovation makes him a true digital leader.
About Zindigi
Zindigi, powered by JS Bank, is Pakistan’s first fully customizable digital banking initiative designed specifically for Gen Z and millennials. Offering a fully immersive and personalized mobile app, Zindigi empowers customers with complete control over their banking experience. The platform provides a range of innovative savings and investment products tailored to meet the financial needs of the younger generation.
Guided by the slogan “Simple Karo,” Zindigi aims to make finances simple and impactful, transcending borders to serve customers better. As part of the JS Group, one of Pakistan’s leading financial services groups, Zindigi is committed to transforming the way Pakistan engages with banking.
For more information, https://zindigi.pk
