Karachi, January 28, 2025 – Telenor Microfinance Bank has officially transitioned into a “Digital Retail Bank,” rebranding itself as Easypaisa Bank Limited (formerly Telenor Microfinance Bank Limited). The bank will now operate under the Banking Companies Ordinance (BCO), 1962, and will adopt the brand name easypaisa digital bank, effective immediately.
The company made the announcement today, stating, “With this evolution, we are proud to introduce an expanded range of products and services integrated into our renowned ‘Easypaisa’ platform, which will serve as your comprehensive digital banking solution.”
Despite the transformation, the company’s shareholding structure remains unchanged.
Expanded Services under easypaisa digital bank
Under the Licensing and Regulatory Framework for Digital Banks, easypaisa digital bank will offer an enhanced suite of services. The new offerings include:
- Digital Accounts
- Consumer Lending Solutions
- Term Deposit Services
Additionally, the bank is developing an extensive product suite aimed at further enhancing its digital banking capabilities.
Nationwide Infrastructure and Channels
easypaisa digital bank has emphasized its robust operational infrastructure, leveraging multiple channels to effectively serve stakeholders. Key highlights include:
- A state-of-the-art digital platform led by the easypaisa app.
- An extensive nationwide agent network to facilitate transactions.
- Smart branches, Sales & Service Centers, and a network of ATMs for seamless financial services.
- 24/7 help center and USSD channels to ensure uninterrupted service availability.
Commitment to Digital Innovation and Financial Inclusion
easypaisa digital bank reaffirmed its commitment to driving financial inclusion and digital innovation, supported by a robust technological infrastructure and strategic partnerships. The bank emphasized maintaining the highest standards of regulatory compliance and risk management as it moves forward.
This transformation marks a significant milestone in easypaisa’s journey, positioning it as a leading player in Pakistan’s rapidly evolving digital banking landscape.