UAE-based Best Kept Shared acquires BAZAARA to create the largest Fashion Rental & Resale Platform in the GCC

UAE-based Best Kept Shared acquires BAZAARA to create the largest Fashion Rental & Resale Platform in the GCC

Dubai, UAE – October 2024 – In a landmark move for the sustainable fashion industry, Best Kept Shared, Dubai’s leading designer lending, rental, and resale platform, has announced its acquisition of BAZAARA, the region’s largest peer-to-peer fashion resale platform. This strategic acquisition brings together two of the UAE’s most prominent platforms, combining forces to offer a comprehensive and eco-friendly fashion solution for consumers.

Best Kept Shared has been at the forefront of the luxury fashion rental market, offering a curated selection of designer clothing and accessories for rent and resale. Often described as the “Airbnb of luxury fashion,” the platform allows users to access some of the most coveted closets in Dubai. With the acquisition of BAZAARA, Best Kept Shared is set to expand its user base and increase its inventory, providing even more choices for fashion enthusiasts.

Strengthening the Circular Fashion Movement

BAZAARA, a pioneer in the peer-to-peer fashion resale space, has played a crucial role in promoting circular fashion within the region. By allowing individuals to buy and sell pre-loved fashion items directly from each other, the platform fostered a community-driven approach to sustainability. Now, with the acquisition, BAZAARA’s extensive network will be integrated into Best Kept Shared’s existing infrastructure, providing customers with a broader range of options for buying, selling, and renting high-quality fashion items.

Founders Share Their Vision

Kelly Power and Sophie Kjøller, Co-Founders of Best Kept Shared, expressed their excitement about the acquisition: “This is a significant milestone in our journey to revolutionize the luxury fashion industry. By joining forces with BAZAARA, we are expanding our market reach and helping more women access luxury fashion without the hefty price tag or environmental impact.”

The acquisition aligns with a growing global trend toward sustainable fashion, as more consumers seek environmentally friendly and socially responsible alternatives to traditional retail models. The merger is expected to position Best Kept Shared as the go-to platform for fashion enthusiasts in the UAE and beyond, offering an unmatched blend of luxury and accessibility.

A Shared Vision for Sustainability

“We are thrilled to be joining Best Kept Shared in this exciting venture,” said Alyssa Mariano, CEO of BAZAARA. “Our shared vision for promoting sustainable fashion and empowering our communities aligns perfectly. This partnership allows our users to continue their resale fashion journey while also enjoying new opportunities to rent and lend luxury fashion items.”

As part of the transition, BAZAARA users will be seamlessly integrated into the Best Kept Shared platform, ensuring a smooth and enhanced experience for both resale and rental fashion enthusiasts.

This acquisition marks a pivotal moment for sustainable fashion in the UAE, combining the expertise of two leading platforms to provide an all-in-one solution for fashion lovers who want to look stylish while making eco-conscious choices.

About Best Kept Shared:

Best Kept Shared is Dubai’s leading platform for designer fashion rentals and resale. Known for its innovative approach, the platform offers users access to luxury fashion at a fraction of the price, promoting sustainability by extending the life cycle of designer pieces.

About BAZAARA:

BAZAARA is the region’s largest peer-to-peer fashion resale platform, dedicated to promoting circular fashion by empowering individuals to buy and sell pre-loved fashion items, fostering a sustainable and community-driven approach to fashion in the UAE.

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