Islamabad, February 12, 2025 – Pakistan Telecommunication Company Limited (PTCL) has announced its financial results for the year ending December 31, 2024, showcasing a stellar performance with double-digit revenue growth of 17%. The PTCL Group continues to solidify its position as the country’s leading integrated telecom service provider.
PTCL Group Key Financial Highlights
- PTCL Group posted revenue of Rs. 219.7 billion, driven by strong growth in consumer segments, including fixed broadband, mobile data, and business solutions.
- PTCL recorded 12% year-on-year (YoY) revenue growth.
- Ufone (PTML) achieved an impressive 25% YoY revenue growth.
- Ufone reported a positive operating profit with EBIT of Rs. 4.6 billion, a testament to strong topline growth and cost optimization.
- U Microfinance Bank (U Bank) was recognized as Best Microfinance Bank for Islamic Retail Banking Offerings in Pakistan 2024 at the 10th Islamic Retail Banking Awards (IRBA) by Cambridge IFA.
- PTCL announced the acquisition of 100% shares of Telenor Pakistan in December 2023, with the transaction expected to close in the first half of 2025, subject to regulatory approvals.
PTCL’s Growth and Market Leadership
PTCL’s revenue surged to Rs. 107.7 billion, marking a 12% increase from 2023. This growth was fueled by an expanding fixed-line business, wholesale solutions, and enterprise offerings.
Flash Fiber’s Market Dominance
- PTCL’s premium FTTH service, Flash Fiber, led the market in 2024, capturing nearly 50% of industry net additions.
- Fixed broadband business recorded 20% YoY growth, while Flash Fiber achieved an unprecedented 104% YoY growth.
- With over 650,000 FTTH subscribers, PTCL’s aggressive expansion continues to strengthen its market leadership.
Innovations and New Services
PTCL Group introduced multiple innovative services in 2024, including:
- SHOQ TV Box: A Google-powered Android TV platform revolutionizing digital entertainment.
- Flash Eye: An HD IP camera security solution for Flash Fiber customers.
- WhatsApp Bot: A self-service platform for billing, complaint resolution, and product information.
PTCL Group Business Solutions
PTCL Group expanded its Data Centers and Public Cloud platforms, providing Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS) solutions to enterprises, government institutions, and banks. Its state-of-the-art cloud platforms ensured seamless connectivity, robust security, and advanced disaster recovery solutions.
Ufone 4G’s Impressive Performance
Ufone 4G posted 25% YoY topline growth in 2024, demonstrating resilience and innovation:
- Subscriber base exceeded 26 million, with 17 million 4G customers.
- Introduced Data Roaming Offer for Hajj & Umrah travelers in collaboration with the Ministry of Religious Affairs.
- Launched Roam Like Home, enabling seamless international connectivity across 27 destinations.
- Integrated Golootlo, Waada, SHOQ, and UCloud services, enhancing digital experiences.
ONIC’s Rapid Growth
PTML’s digital brand ONIC revolutionized telecom services with:
- 3x subscriber growth
- 7x revenue growth
- 40+ new feature enhancements
Mobile Financial Services Expansion
PTCL Group’s mobile financial services saw remarkable progress, with:
- 75% increase in transactions following the launch of Nano Lending and Mastercard.
- 2x growth in Mobile Financial Services Monthly Active Users (MFS MAUs).
- The launch of UPTCL, a unified digital application integrating PTCL and Ufone 4G services for enhanced user experience.
Awards and Recognitions
PTCL Group won several prestigious awards in 2024, including:
- GSMA Global Mobile (GLOMO) Award for ‘Best Mobile Innovation for Emerging Markets’ (Ufone 4G’s microwave network solution).
- Best Business Strategy and Expansion award at the SAMENA Leadership & Excellence Awards in Digital Development (LEAD).
- Black Dragon Awards for:
- Best Digital Campaign: Ufone x Zalmi – Data Bohat Hai
- Best Integration: Data Bohhaaat Hai with SHOQ
Brand & Sports Partnerships
- PTCL Group led the 4G space with its “Data Bohhaaat Hai” campaign.
- Signed Arshad Nadeem as brand ambassador following his gold medal win at the Paris Olympics 2024.
- Partnered with the Pakistan Hockey Team to promote the sport globally.
Social Impact Initiatives
PTCL Group launched ‘Dil Se’, a social impact platform consolidating its community service efforts. Key initiatives included:
- ‘Ba-Ikhtiar’ Initiative (in collaboration with Pakistan Poverty Alleviation Fund):
- Trained women entrepreneurs in Haripur with vocational and digital financial skills.
- Provided smartphones with free data for a year and e-commerce training through Daraz.
- Two top entrepreneurs attended GITEX Global in Dubai.
- ‘Act of Kindness’ Campaign:
- Distributed free train tickets and Eid gifts to passengers traveling home.
- Provided e-bikes to university-going girls in Rawalpindi.
- Installed hand pumps in Umerkot, Thar, benefiting 15,000 people.
- Disaster Relief & Accessibility Initiatives:
- Partnered with ConnectHear and GSMA to develop an AI-powered early warning system for the deaf community.
- Installed a water pump in Gwadar during floods.
- Conducted a nationwide blood donation drive.
- Collaborated with UNICEF and NEOC for polio eradication efforts.
- Distributed school supplies to underprivileged children in partnership with Punjab Education Foundation.
- Women’s Sports Empowerment:
- Hosted the first-ever women’s cricket tournament in Khyber Pakhtunkhwa in partnership with Peshawar Zalmi.
Looking Ahead
As PTCL Group enters 2025, it remains committed to innovation, digital transformation, and socio-economic impact. With continued growth in broadband services, mobile financial solutions, and enterprise offerings, PTCL Group is poised to lead Pakistan’s telecom and ICT industry into a new era of digital excellence.
