ISLAMABAD: JazzCash has crossed 57 million customers, underscoring the rapid adoption of digital payments in Pakistan as the government accelerates its push toward a cashless economy.
The digital financial services platform said its expanding merchant ecosystem, now comprising more than 850,000 Raast-enabled QR merchants, has emerged as a key enabler of the Prime Minister’s cashless economy initiative by bringing interoperable digital payments to small retailers and micro-businesses across the country.
JazzCash processed gross transaction value of more than PKR 15 trillion during the year, reflecting rising consumer and merchant preference for mobile wallet-based transactions over cash.
Pakistan’s central bank has reported that growth in retail payment transactions is being driven largely by mobile app-based payments and instant transfers, creating momentum for large-scale platforms operating at a national level.
JazzCash’s QR-based merchant acceptance network has played a critical role in translating policy initiatives such as Raast Person-to-Merchant payments into everyday usage, allowing customers to make instant, low-cost payments at neighbourhood stores without cash or cards.
Beyond in-store payments, the platform processed PKR 527 billion through its payment gateway, supporting the continued growth of e-commerce and digital business payments, while PKR 138 billion in international remittances flowed through its regulated channels, contributing to efforts to formalise cross-border inflows.
The company said it also supported government-led digitisation of social protection, disbursing more than PKR 100 billion in welfare payments digitally, improving transparency and speed of delivery to beneficiaries.
Digital financial products expanded alongside payments. JazzCash issued more than 200,000 digital loans on average per day in the fourth quarter of 2025, targeting the short-term liquidity needs of consumers and micro-entrepreneurs, while facilitating the issuance of approximately 750,000 insurance policies daily, helping broaden access to basic coverage.
“The prime minister’s cashless economy initiative is a game changer for Pakistan’s economic transformation,” said Aamir Ibrahim, Chairman of JazzCash International.
Source: Business Recorder
