Islamabad, Pakistan – easypaisa Digital Bank has announced the launch of its AI-powered digital insurance marketplace, making insurance more accessible, affordable, and convenient for millions of Pakistanis. This initiative marks a significant step towards financial inclusion by offering a comprehensive range of coverage through leading industry players.
The newly launched platform provides coverage options including health, life, mobile, income protection, vehicle insurance, domestic and international travel, as well as doctor consultations. These services are being offered in collaboration with renowned insurance providers such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and oladoc.
To enhance affordability and accessibility, easypaisa is offering a one-month free subscription on all monthly plans. This initiative allows customers to experience seamless insurance coverage while also benefiting from immediate consultations with over 25,000 specialist doctors via video, audio, and discounted clinic and lab visits.
The AI-powered insurance marketplace revolutionizes the way users engage with insurance services by providing real-time interactions, tailored policy recommendations, instant query resolution, and a streamlined transaction process.
Jahanzeb Khan, President & CEO of easypaisa Digital Bank, emphasized the importance of this launch, stating, “The introduction of easypaisa’s insurance marketplace is a significant milestone in our journey toward digital financial empowerment. By digitizing insurance services, we are enabling a wider segment of society to access essential coverage, ensuring financial security in times of need.”
Farhan Hassan, Head of Wallet Business at easypaisa Digital Bank, highlighted the impact of the initiative, saying, “With this marketplace, we are breaking long-standing barriers in the insurance sector. Insurance penetration in Pakistan remains below 1%, and our goal is to simplify and improve access to these critical financial services. This aligns with easypaisa’s broader vision of financial inclusion and providing innovative solutions that enhance users’ financial security.”
As Pakistan’s first digital bank to commence commercial operations, easypaisa continues to drive the digital transformation of the country’s financial landscape. This latest initiative reinforces its commitment to fostering economic growth and creating sustainable pathways for development through technology-driven financial solutions.
About easypaisa Digital Bank
easypaisa Digital Bank is Pakistan’s pioneering digital banking platform, dedicated to promoting financial inclusion through innovative and accessible digital financial services. The platform continues to revolutionize the country’s financial ecosystem, empowering individuals and businesses with seamless banking, payments, and insurance solutions.
