In a groundbreaking collaboration, Pakistan’s leading digital financial services platform, easypaisa, has partnered with Knorr, Unilever’s foremost food brand, to reshape the digital payments landscape. This strategic alliance marks a significant milestone in efforts to modernize and streamline sampling initiatives, emphasizing the utilization of technology to enhance convenience, accessibility, and affordability in digital payments.
Combining easypaisa’s robust digital payment platform with Knorr’s esteemed brand presence, both entities aim to deliver unparalleled value to customers nationwide. The initiative is currently underway in 20 marketplaces across 14 cities, including major urban centers like Karachi, Lahore, Islamabad, and Faisalabad.
As part of this collaboration, customers purchasing two packs of Knorr Chotu from participating shops will have the opportunity to engage in an interactive Wheel of Fortune (WOF) game. This digitalized product sampling process offers customers the chance to win exclusive gifts, including easypaisa ‘peel & win’ voucher codes and additional Knorr Chotu packs.
To redeem the easypaisa vouchers, customers simply need to scan the QR code provided on the ‘peel & win’ vouchers. Upon successful scanning, customers will be directed to the easypaisa app, where they can enter their unique voucher code in the designated Knorr branded module. Upon successful redemption, customers will receive Rs. 50 in their easypaisa account balance.
In an effort to gather actionable insights on the initiative’s effectiveness, a digital customer feedback form will be circulated within the easypaisa app. This real-time feedback mechanism underscores the commitment to a customer-centric approach.
Commenting on the partnership, Hani Haider, Head of Growth and Analytics at easypaisa & TMB, expressed excitement, highlighting the shared commitment to innovation and exceptional customer experiences. Javed Jafri, Head of Media, Digital, and Data at Unilever Pakistan, echoed this sentiment, emphasizing the potential to reach the masses and foster long-term consumer relationships.
With over 40 million registered mobile accounts and counting, easypaisa has achieved a significant milestone, surpassing 10 million active app users. This achievement solidifies easypaisa’s position as a trailblazer in Pakistan’s fintech landscape, driven by a dedication to financial inclusion through technology and collaboration.
