In a groundbreaking move, Zindigi, in partnership with JS Bank & MyTM, and in collaboration with Cashin (KSA), has launched an innovative payment system tailored specifically for Pakistani pilgrims, aligning with Saudi Arabia’s Vision 2030. Unveiled at the LEAP conference this year, this initiative introduces a cashless Hajj and Umrah experience, significantly enhancing convenience by reducing fees and taxes. It sets a new standard for pilgrimage services, ensuring seamless transactions and marking a significant advancement towards the Vision 2030 goal of achieving 70% non-cash transactions by 2030.
For Pakistani pilgrims, traditional financial challenges during Hajj, such as handling multiple transactions for visa fees, accommodation, and transportation, are now streamlined. They will utilize Zindigi Debit cards, ensuring all transactions are effortless and seamless, with a pilot test scheduled during Hajj 2024.
Basir Shamsie, President & CEO of JS Bank, expressed enthusiasm about the innovative partnership, stating, “This collaboration represents a significant stride towards facilitating sacred rituals. It not only advances Pakistan’s commitment to financial inclusion but also aligns with Saudi Arabia’s Vision 2030. By introducing a cashless solution tailored for Hajj and Umrah, we are setting new standards in convenience and security, fostering an ecosystem where technology and tradition converge. This initiative is a bridge that underscores our shared vision for a future where economic and technological progress serves everyone.”
Noman Azhar, Chief Officer of Zindigi, emphasized the significance of the initiative, stating, “Zindigi exists to make a meaningful impact in the lives of customers beyond borders. With around 4 million people from Pakistan embarking on the sacred journey of Hajj and Umrah to Saudi Arabia each year, this represents the significance of Zindigi’s contribution in facilitating the masses. We are excited to be part of such impactful initiatives that resonate with the core purpose of our existence.”
Sheikh Jawad Mahmood, CEO of MYTM LLC in the Kingdom of Saudi Arabia, hailed the collaboration as a milestone in financial technology. The introduction of the Sullis Product, aimed at serving the ‘Guests of Allah’, promises to revolutionize the pilgrimage experience for Pakistani worshippers by offering a seamless banking service across borders. This initiative, in alignment with Saudi Arabia’s Vision 2030 and Pakistan’s strategy to increase financial inclusion, ensures security, advantageous currency exchange rates, and tax-free transactions for Hajj and Umrah pilgrims.
Omar Al-Rammah, CEO of Cashin Saudi Arabia, highlighted the strategic importance of the partnership in driving digital transformation and financial inclusion. He emphasized their commitment to enhancing pilgrims’ payment experience and satisfaction, contributing to the realization of Saudi Arabia’s Vision 2030.
The signing ceremony, attended by key stakeholders from both Pakistan and Saudi Arabia, underscores the commitment to enhancing the Hajj experience through technology. Representatives from relevant authorities in Saudi Arabia and MYTM were present at the ceremony, along with leaders from JS Bank, Zindigi, and Cashin.
This partnership represents a pivotal milestone in the evolution of the Hajj pilgrimage, showcasing the collective commitment to enhancing well-being and contributing to the global financial ecosystem. It strengthens the economic and technological ties between Pakistan and Saudi Arabia, reflecting a shared commitment to innovation and societal advancement.
About Zindigi:
Zindigi, powered by JS Bank, is a homegrown digital banking initiative tailored for Gen Z and millennials. It offers a customizable mobile app focused on customer empowerment and personalization, simplifying lives by providing savings and investment products alongside accessible financial services like loans, remittances, and bill payments. Recognized as the Best Digital Startup at the Pakistan Digital Awards 2023, Zindigi continues to innovate through Public-Private Partnerships.
About MyTM LLC KSA:
MyTM, a trailblazer in digital payments and financial inclusion, offers innovative services like branchless banking, e-POS systems, and white-label wallet solutions. With a focus on security and convenience, MyTM is revolutionizing financial transactions worldwide, especially in KSA, Pakistan, and North Africa.
About Cashin:
Cashin, a Saudi-based company specialized in digital payment and point of sale solutions, is committed to revolutionizing the financial technology landscape. By blending POS, inventory, digital payments, and integrations into an all-inclusive express platform, Cashin drives positive change in consumer and merchant payment adoption and behavior.
