Breaking News: Zindigi Partners with Sindh Government and Mastercard to Revolutionize Transit System in Karachi
In a groundbreaking move aimed at transforming urban mobility in Karachi, Zindigi, powered by JS Bank in collaboration with the Sindh Government and Mastercard, has launched Pakistan’s first open-loop transit solution. This innovative initiative redefines travel experiences for citizens and shapes a brighter, more connected future for Pakistan.
The partnership, announced today, marks a significant milestone in Zindigi‘s vision to create a positive impact by facilitating public transportation. Working closely with the Sindh Mass Transit Authority (SMTA), NRTC, Kent Kart, and Mastercard, Zindigi introduces the Zindigi Bus Transit card, revolutionizing how commuters travel within Karachi.
The Zindigi Bus Transit card, powered by Mastercard, offers a seamless cashless experience for commuters traveling via Sindh Mass Transit buses on two designated routes. Notably, this card is Pakistan’s first open-loop card, enabling usage not only for bus transit but also for purchases globally at POS terminals and ATMs.
Moreover, alongside the transit card, users will have access to the innovative Zindigi Digital Banking experience. This comprehensive platform offers a range of financial services, from digital lending to payments and investments in stocks or mutual funds.
Expressing excitement about the launch, representatives from Zindigi, the Sindh Government, and Mastercard highlighted the transformative potential of this collaboration. By combining cutting-edge technology with a commitment to public welfare, the partners aim to redefine urban mobility and enhance the overall quality of life for Karachi’s residents.
As Zindigi embarks on this groundbreaking journey, citizens are encouraged to embrace the convenience and freedom of cashless travel, both locally and internationally. The launch of Pakistan’s first open-loop transit solution represents a significant step forward in the country’s digital transformation and sets a precedent for future innovations in transportation and finance.
