Karachi, August 29, 2024 — Zindigi, powered by JS Bank, has launched “Zindigi Pay,” Pakistan’s most inclusive and accessible contactless payment solution. Setting a new standard in the digital payment landscape, Zindigi Pay stands out by allowing all digital wallets—not just Zindigi’s—to participate, making it the payment method of choice for both individuals and businesses across the country.
Unlike traditional contactless payment systems, Zindigi Pay extends beyond retail transactions. Customers can effortlessly transfer money to others in a touchless manner, leveraging the State Bank of Pakistan’s Raast QR system. This innovative approach eliminates the need for additional hardware, such as NFC-enabled devices or special cases, transforming any smartphone into a POS machine for everyone, anywhere.
Zindigi Pay has rapidly become one of the largest contactless payment networks in Pakistan, ensuring its services are widely available. By aligning with the global advancements in digital payment technology, Zindigi Pay is not only meeting but exceeding the evolving demands of Pakistan’s digital landscape. The solution addresses critical issues such as customer trust, regulatory compliance, tech infrastructure, cybersecurity, and service quality, all while eliminating dependency on specific mobile devices or POS machines.
Noman Azhar, Chief Officer of Zindigi, emphasized the platform’s mission: “Zindigi is dedicated to making finances simple and impactful. Zindigi Pay empowers everyone to pay without dependency barriers, serving all. This initiative is perfectly aligned with SBP’s vision of a cashless economy, shifting reliance from a cash-heavy system to a more convenient digital one.”
Zindigi Pay is a significant stride toward realizing the State Bank of Pakistan’s vision of a cashless society, offering interoperability and convenience across digital wallets. By making financial transactions more accessible, secure, and convenient, Zindigi is leading the charge in digital innovation, ensuring that no Pakistani is left behind in the move toward a fully digital economy.
About Zindigi
Zindigi, powered by JS Bank, is a trailblazing digital banking initiative designed specifically for Gen Z and millennials. As Pakistan’s first fully customizable mobile app, Zindigi offers customers complete control over their digital banking experience. The platform provides innovative savings and investment products tailored to meet the unique financial needs of its users. With the slogan “Simple Karo,” Zindigi is committed to simplifying finances and making a lasting impact beyond borders. Zindigi is a part of JS Group, one of Pakistan’s most diversified and progressive financial services groups.
For more information, visit Zindigi’s official website.
