TMB/easypaisa, Pakistan’s leading digital financial services platform, has bolstered its insurance-based product portfolio through impactful strategic partnerships with IGI Life Insurance Limited and IGI General Insurance Ltd, reinforcing its commitment to innovation and customer-centricity.
The signing ceremony, attended by Kashif Ahmed, FCA, Acting President & CEO of TMB/easypaisa, Ali Nadim, CEO of IGI Life Insurance, and Faisal Khan, CEO of IGI General, alongside senior management, marks a significant milestone in the evolution of digital financial services in Pakistan.
Through the collaboration with IGI Life Insurance, easypaisa users gain access to Vitality Rewards, a weekly reward program tailored to customer activity and health status, monitored through the Vitality app. This initiative underscores TMB/easypaisa’s commitment to promoting wellness and incentivizing healthy lifestyle choices among its user base.
Furthermore, the partnership with IGI General enables easypaisa users to seamlessly access car and travel insurance products, offering an end-to-end digital journey facilitated through the platform’s Miniapps ecosystem. This integration aligns with TMB/easypaisa‘s mission to provide convenient and accessible insurance solutions to its growing customer base.
As TMB/easypaisa transitions towards establishing a digital retail bank, pending regulatory approvals, these strategic alliances underscore the company’s vision to emerge as Pakistan’s foremost digital bank, catering to the diverse digital financial needs of millions of Pakistanis.
The strategic partnerships with IGI Life Insurance and IGI General Insurance represent a significant step forward for TMB/easypaisa in expanding its insurance offerings and advancing its position as a leading digital financial services platform in Pakistan. By leveraging technology and collaboration, TMB/easypaisa reaffirms its commitment to delivering innovative solutions and enhancing the financial well-being of its customers nationwide.
