Doha, Qatar: Dibsy, a prominent payment solutions provider, has partnered with QNB, the largest financial institution in the Middle East and Africa, to unveil an enhanced version of Visa Click to Pay for retailers in Qatar. This pioneering collaboration marks the first global implementation of Click to Pay with biometric authentication, establishing a new benchmark in secure, seamless, and convenient online payments. The innovation and leadership demonstrated by QNB and Dibsy were recognized by Visa at a recent award ceremony attended by executives from QNB, Visa, and Dibsy.
With the Click to Pay logo displayed on participating websites, consumers can enjoy a streamlined checkout process that eliminates the need for entering a 16-digit primary account number, passwords, or filling out lengthy forms. By opting for Visa’s Click to Pay where accepted, users benefit from advanced security features like device binding and biometric authentication to safeguard transactions. This upgrade to the Click to Pay service, originally launched by Visa several years ago, significantly enhances the checkout experience by supporting interoperable EMVCo tokenization and eliminating passwords or one-time codes, providing a unified, faster, and secure online shopping experience.
Anouar El Mekki, Co-founder and CTO of Dibsy, remarked, “At Dibsy, we’re transforming the online checkout experience by making it faster, simpler, and more secure. Integrating the enhanced Visa Click to Pay into our payment flow reduces friction that often leads to cart abandonment, boosting conversion rates and driving substantial revenue growth for our merchants. Our partnership with QNB and Visa reflects our commitment to delivering seamless and innovative payment solutions.”
Adel Ali Al Malki, Senior Executive Vice President of Group Retail Banking at QNB, shared his enthusiasm, stating, “As one of the largest financial institutions in the Middle East and Africa, we are committed to empowering merchants and partners with innovative solutions that drive wider payment acceptance. With this enhanced Click to Pay launch, we’re proud to be the first bank worldwide to integrate biometric authentication, deepening our collaboration with Visa and Dibsy.”
The GCC region has experienced a rapid shift to cashless payments, with e-commerce transactions on the Visa network growing 200% in Qatar alone over the past four years. This surge underscores the importance of secure, efficient digital payment options for consumers. Shashank Singh, Visa’s VP and General Manager for Qatar and Kuwait, emphasized Visa’s commitment to advancing digital payments, saying, “Our approach reduces cart abandonment by streamlining digital checkout with unified card brand integration. This partnership is not just innovation but a game-changing contribution to eCommerce and Qatar’s National Vision 2030 for a knowledge-based digital economy.”
