PMIC and Daraz Forge Partnership to Empower Rural Women in Pakistan
In a landmark collaboration, the CEOs of Pakistan Microfinance Investment Company (PMIC) and Daraz have officially joined forces under the PMIC’s “Informal to International” initiative. This partnership, endorsed by the Male Champions of Change forum, represents a united effort to drive innovation, bridge barriers, foster inclusivity, and enact significant social change.
The initiative aims to empower rural women across Pakistan, enabling them to tap into the global e-commerce market. By focusing on economic empowerment and digital literacy, the project seeks to reduce the gender gap and provide women with the tools needed to seize new opportunities.
This strategic alliance underscores the commitment of both PMIC and Daraz to uplift marginalized communities by leveraging technology and finance. The CEOs highlighted the importance of inclusivity and innovation in today’s digital economy, emphasizing that such initiatives are crucial for sustainable development and gender equality.
“Through this partnership, we are paving the way for rural women to become active participants in the global marketplace,” said the CEO of PMIC. “Our goal is to create a more inclusive economy where women have the resources and support they need to succeed.”
The CEO of Daraz echoed this sentiment, stating, “We are excited to collaborate with PMIC on this transformative initiative. By providing digital literacy and access to e-commerce platforms, we can help rural women overcome traditional barriers and unlock their full potential.”
The “Informal to International” initiative is expected to bring about meaningful change, empowering women to become economically self-sufficient and digitally savvy. This collaboration marks a significant step towards achieving gender equality and fostering economic growth in rural Pakistan.
