Islamabad, Pakistan – In a groundbreaking move to advance financial inclusion and empowerment across Pakistan, Jazz, the nation’s leading digital operator, has partnered with Mobilink Microfinance Bank Limited (MMBL), the country’s foremost digital microfinance bank. This strategic collaboration represents a significant milestone in the digital transformation of Pakistan’s financial services landscape, with a strong focus on enhancing customer engagement and expanding digital literacy and inclusion.
The partnership is set to spearhead a women’s entrepreneurship initiative aimed at empowering female customers by equipping them with essential digital tools. As part of this initiative, women lenders will receive complimentary smartphones preloaded with Jazz SIMs, providing them with 12 months of free data and essential applications to facilitate smooth access to financial services. This initiative is designed to improve data accessibility and enable women to fully participate in the digital economy.
In a pioneering effort to enhance customer interaction, the collaboration also introduces an innovative Reverse Ring Back Tone (RRBT) loan recovery campaign. This service will deliver personalized messages from MMBL to customers during their calls, serving as a tool for payment reminders while also promoting MMBL’s new products and services. The RRBT campaign aims to foster more effective engagement with customers, creating a more informed and connected user base.
Kazim Mujtaba, President of the Consumer Division at Jazz, emphasized the importance of the partnership, stating, “This collaboration with Mobilink Bank underscores our commitment to innovation and customer-centric solutions. By leveraging our combined strengths, we are utilizing digital technology not only to enhance communication with our customers but also to advance women’s empowerment through digital inclusion and entrepreneurship. This initiative is in line with our new ServiceCo model and our broader vision of a digitally inclusive Pakistan. This long-term partnership marks the beginning of many more milestones to come.”
Haaris Mahmood Chaudhary, Interim CEO of Mobilink Microfinance Bank, echoed this sentiment, saying, “We are dedicated to exploring innovative ways to improve customer engagement and service delivery. Through our collaboration with Jazz, we are advancing our mission to provide accessible and efficient financial services, with a particular focus on financial empowerment and inclusion for women. By leveraging digital assets and promoting digital literacy, we aim to extend our reach and make meaningful progress in financial inclusion across the country.”
This partnership is a testament to Jazz and MMBL’s shared commitment to equipping women lenders with the digital skills necessary to thrive in the digital economy. By providing essential training and resources, both organizations are working to bridge the digital divide and promote financial independence and inclusion for women throughout Pakistan. The initiative highlights a mutual dedication to driving systemic change and creating a more equitable and inclusive digital landscape in the country.
