In a world where technology is evolving at a rapid pace, businesses are constantly exploring new avenues to stay ahead. Amid economic challenges, especially in countries like Pakistan grappling with high inflation, one company is making a significant impact. Golootlo, Pakistan’s leading discount platform, is not only helping inflation-struck citizens save money but also revolutionizing digital payments in the country.
A Milestone in Digital Payment: The Launch of 1GO
Golootlo, in collaboration with 1LINK, recently organized events themed ‘Digitizing Merchant Payments’ to mark the launch of the 1GO product. These events, held in Islamabad on July 22, Lahore on July 24, and Karachi on July 26, celebrated the achievements of Golootlo’s top merchants and honored their contributions. 1LINK and PayPak issuer banks were also acknowledged for their invaluable support and contributions to this initiative.
Distinguished Guests and Keynote Speakers
The launch events were graced by notable figures including Mr. Najeeb Agrawalla, CEO of 1LINK; Mr. Bashir Khan, COO of 1LINK; Ms. Maliha Anwer Khan, CCO of 1LINK; Mr. Syed Ahsan Aslam, Managing Director of Golootlo; and Mr. Fahad Mahmood, Founder & CEO of Golootlo. Additionally, Mr. Shoukat Bizinjo, Additional Director of the Digital Financial Services Group at the State Bank of Pakistan (SBP), attended the Karachi event, where he shared his insights on the launch of 1GO and highlighted the positive economic impact of 1LINK’s initiatives.
Revolutionizing Payments with 1GO and PayPak
Golootlo’s partnership with the PayPak Loyalty Program enables both new and existing customers of participating banks to benefit from exclusive deals and discounts for 365 days at more than 30,000 merchants in 158 cities across Pakistan. Unlike traditional QR code scanning, customers can use their PayPak debit cards to enjoy these benefits, simplifying payment processes and safeguarding against fraudulent activities.
Introducing 1GO: A Game Changer in Digital Payments
The 1GO payment service, developed in collaboration with 1LINK and supported by the SBP’s RAAST initiative, is set to transform digital payments in Pakistan. This system simplifies previously complex transaction processes and offers numerous benefits that enhance customer experience and contribute to the national economy.
“We are thrilled to honor our top merchants and introduce the 1GO payment service, which we believe will be a game changer for the digital payment landscape in Pakistan,” said Syed Ahsan Aslam, Managing Director at Golootlo. “Our collaboration with 1LINK and the State Bank of Pakistan’s RAAST initiative, along with the support of the PayPak Hope program, underscores our commitment to driving financial inclusion and innovation in digital payments.”
Supporting the Expansion of Digital Payments
Golootlo’s new initiatives, including the 1GO payment service, support a base of more than 11 million debit cards and are designed to enhance financial inclusion and promote electronic payment services nationwide. These efforts represent the company’s commitment to facilitating customers and ensuring that every participant, from merchants to consumers, benefits from the digital revolution.
Conclusion
As Golootlo leads the way with innovative solutions to conventional processes, the future of digital payments in Pakistan looks promising. By collaborating with key industry stakeholders, Golootlo ensures that everyone involved, from merchants to customers, enjoys the full benefits of the digital revolution. With initiatives like 1GO, Golootlo is setting a new standard for digital payments in Pakistan and paving the way for others to follow.
