Karachi, September 3, 2024 — In a groundbreaking move, easypaisa has teamed up with EFU Life and EFU General to introduce transactional insurance, a first-of-its-kind service aimed at safeguarding financial transactions. This innovative offering provides enhanced protection, extending beyond traditional customer indemnity, and marks a significant step towards increasing financial security for easypaisa users.
The collaboration with EFU Life offers accidental death benefits, ensuring comprehensive financial protection in the event of a customer’s accidental death. This insurance can be easily availed through a simple transaction on the Easypaisa platform, making it accessible and convenient for millions of users.
Jahanzeb Khan, President & CEO of Telenor Microfinance Bank/easypaisa, emphasized the importance of this partnership, stating, “This landmark collaboration with EFU Life and EFU General represents a pivotal moment for easypaisa. We are redefining the insurance landscape with innovative use cases that deliver an unparalleled customer experience. Strategic alliances with like-minded industry players are integral to easypaisa’s mission of creating a financially inclusive Pakistan. As we transition toward establishing a digital retail bank, pending regulatory approvals, these partnerships magnify the significance of developing an ecosystem that serves the diverse financial needs of millions of Pakistanis with ease and convenience.”
Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, expressed his enthusiasm, saying, “As a prominent insurance provider on easypaisa, we are thrilled to strengthen our partnership. This collaboration allows us to offer top-tier insurance coverages, including transactional insurance, to easypaisa’s vast customer base. Our proposition provides comprehensive protection through innovative general and life insurance options available directly on the easypaisa app. This initiative underscores EFU Life’s commitment to digital transformation, moving from traditional manual processes to automated, high-precision systems.”
Syed Salman Rashid, Deputy Managing Director of EFU General, also shared his thoughts on the collaboration, stating, “Our partnership with easypaisa is a pivotal step towards redefining financial protection in Pakistan. By offering transactional insurance through the easypaisa platform, we leverage digital technology to provide seamless and comprehensive insurance solutions. This initiative not only enhances the security of financial transactions but also reflects EFU General’s dedication to innovation and customer-centric services. We are excited to be part of this digital transformation journey, bringing top-tier insurance services directly to the fingertips of our customers.”
This collaboration represents a significant advancement in the digital financial services landscape of Pakistan, setting new standards for customer protection and convenience.
