Karachi, Pakistan – June 24, 2024 – ABHI, a leading financial services provider, has announced a strategic partnership with Mastercard, a global technology company in the payments industry. This collaboration aims to introduce Mastercard-enabled Salary Advance Cards, a pioneering initiative in Pakistan.
The Salary Advance Cards will provide employees with immediate access to their earned wages, offering a significant improvement in financial flexibility and accessibility. This initiative reflects a joint commitment to empowering individuals and driving positive transformation in Pakistan’s financial landscape.
“We are thrilled to partner with Mastercard to bring this innovative solution to Pakistan,” said Ali Ladhubhai, Co-Founder and COO of ABHI. “Our goal is to enhance financial inclusion and support the workforce by providing easier access to earned wages, ultimately improving their financial well-being.”
This partnership marks a significant milestone in the development of Pakistan’s payment infrastructure, leveraging Mastercard’s advanced technology to offer secure and efficient financial solutions. By addressing the immediate financial needs of employees, ABHI and Mastercard are set to make a substantial impact on the country’s economic development.
“Mastercard is dedicated to enabling digital solutions that drive financial inclusion and accessibility,” said Arslan Khan, Country Manager, Pakistan at Mastercard. “Our collaboration with ABHI aligns with our mission to provide innovative payment solutions that benefit both individuals and the broader economy.”
The introduction of Mastercard-enabled Salary Advance Cards is expected to set a new standard in employee financial services in Pakistan, offering a model that other markets can potentially emulate.
