Digitt+ today announced the launch of its behavioural analytics layer and a comprehensive suite of data-driven products for digital payments, delivering real-time, human-friendly insights across funds transfers, bill payments, PayPak card spend, and ATM withdrawals within a single, unified experience.
The launch comes as Digitt+ approaches PKR 30 billion in total processed throughput, having executed over 4 million transactions on its in-house payment rails and onboarded more than 30,000 merchants across Pakistan reflecting strong adoption across both consumer and merchant segments.
As Pakistan’s financial sector increasingly focuses on data-led decision-making, Digitt+’s behavioural analytics layer transforms everyday transactions into clear, actionable insights, helping users understand where they spend, how frequently they transact, how their habits evolve over time, and when they rely on cash versus digital payments.
Customers can now view trends across payment channels and categories, designed to make digital finance more transparent, intuitive, and easier to manage, while encouraging responsible usage and long-term engagement with digital payments.
Commenting on the launch, Ahmed Saleemi, CEO of Digitt+, said:
“Digital payments in Pakistan have grown rapidly, but customers still receive very limited visibility into their own financial behaviour. With behavioural analytics, we’re turning everyday transactions into meaningful insights helping users recognise patterns, build healthier habits, and engage with digital payments more confidently. This reflects our broader focus on building data-driven financial experiences that are transparent, practical, and customer-centric.”
With monthly merchant payment flows exceeding PKR 3 billion, and growing adoption across wallet and card-based use cases, Digitt+’s data-based products introduce a more insight-driven payments experience while strengthening the broader digital payments ecosystem.
Built entirely on in-house technology, Digitt+ continues to expand its footprint by delivering intelligent, data-powered financial services, setting a new benchmark for modern digital payments in Pakistan.
