Karachi, Pakistan — Faysal Bank Limited (FBL) and EFU Life Assurance Ltd have announced a strategic partnership aimed at introducing two groundbreaking Takaful propositions — the EFU Takaful Zenith Plan and the EFU Takaful WIN FitCover Plan — tailored to meet the evolving financial and lifestyle needs of Faysal Bank customers.
The agreement was formalized during a signing ceremony held at EFU Life House. The partnership was signed by Mr. Ahmed Anwar Hemani, Head of Retail Products & Wealth Management at Faysal Bank Limited, and Mr. Muhammad Ali Ahmed, Managing Director & Chief Executive Officer of EFU Life Assurance Ltd. Senior officials from both organizations were also present, including Mr. Arqam Jahangir Butt, Head of Wealth Management & Priority Banking at Faysal Bank, and Ms. Nilofer Sohail, General Manager and Head of Channel Strategy & Growth Segments at EFU Life Assurance Ltd.
The EFU Takaful Zenith Plan introduces one of the highest allocation and protection benefits in the market, alongside lifestyle advantages, empowering customers to build long-term wealth while remaining aligned with Islamic principles. The plan underscores both organizations’ customer-first philosophy and commitment to delivering inclusive and innovative financial solutions.
Meanwhile, the EFU Takaful WIN FitCover Plan focuses on wellness and holistic health, rewarding customers for maintaining a healthy lifestyle. It extends EFU Life’s wellbeing proposition under its popular WIN brand, reinforcing the message that protection and wellness go hand in hand.
Together, these new Takaful offerings embody the shared vision of Faysal Bank and EFU Life — to provide Shariah-compliant, customer-centric, and forward-looking financial solutions. By integrating ethical banking with wellness-focused innovation, the collaboration marks another milestone in Faysal Bank’s journey as one of Pakistan’s leading Islamic financial institutions.
The partnership represents a step toward a more inclusive, purpose-driven financial ecosystem, where protection, prosperity, and values coexist to create meaningful impact for customers across diverse segments.
