Bangkok, Thailand: May 2025. Farmdar is proud to announce a strategic partnership with MSF Sugar Queensland to deploy area-wide and field-level CropScan capabilities. This includes space technology and AI-powered yield prediction, sugarcane crop detection, and harvest monitoring on demand, for MSF Sugar’s operations in Australia.
MSF Sugar, headquartered in Queensland, is one of Australia’s largest integrated sugarcane companies, managing over 40,000 hectares supply by contracted farmland and operating three sugar mills with a combined crushing capacity of 4 million tonnes of cane per year. The company became a part of Mitr Phol Group‘s Sugar Corporation in 2012, one of the world’s largest sugar producers with operations across Thailand, China, Laos, Indonesia, and Australia.
“This collaboration marks the beginning of building region-specific AI models that deliver both accuracy and scalability. The insights and outcomes we develop with MSF Sugar will set the stage for wider technology deployment across the Mitr Phol Group’s global sugar portfolio,” said Manghi, Co-founder of Farmdar.
MSF Sugar has long been recognized as a leader in agricultural technology, with an ongoing focus on R&D, automation, and sustainability. Its commitment to innovation strongly aligns with Farmdar’s mission to become the world’s most trusted crop insights platform.
The global sugar industry remains a strategic priority for Farmdar. This partnership supports MSF Sugar’s ambition for data-driven, sustainable sugarcane production, while further accelerating the digital transformation.
