In a groundbreaking step toward intelligent banking, Bank AL Habib has partnered with C Square and wAI Industries to implement a next-generation customer experience (CX) transformation. The initiative is powered by Genesys Engage and Alara Conversational AI Agents, marking the first AI-driven contact center ecosystem in Pakistan.
At the core of this transformation is a unified CX platform—Genesys Engage, delivered by C Square – that ensures seamless, omnichannel customer engagement with enterprise-grade reliability. Augmenting this with real-time automation, Alara AI Agents from wAI Industries provide natural, human-like interactions for routine banking services. To further fortify this secure digital ecosystem, VB Verify’s voice biometrics enable fast, frictionless customer authentication.
“This partnership reflects Bank AL Habib’s bold vision to lead Pakistan’s digital banking evolution. With AI-first experiences becoming the standard, we are proud to support this shift with the region’s most advanced CX and automation technologies,” said Ahsan Mashkoor, CEO of C Square.
“At Bank AL Habib, we are committed to enhancing the customer journey through technology. The Contact Center remains a vital pillar of customer trust, and this collaboration marks a key milestone in our digital transformation. By introducing Pakistan’s first AI-powered Contact Center ecosystem, we are placing intelligent automation and secure, human-like AI experiences at the core of customer engagement—defining a new standard for banking interactions.” – Syed Zafar Ali Zaidi (Chief Digital & Marketing Officer, Bank AL Habib)
This collaboration sets a new precedent in Pakistan’s financial services industry, showcasing how AI and human agents can co-orchestrate high-value, scalable, and secure customer experiences. Bank AL Habib is redefining what a modern contact center can achieve through the strategic use of artificial intelligence.
C Square’s role as the technology integrator, combined with wAI Industries’ innovation in conversational AI, reflects a shared commitment to driving digital excellence across the banking sector.
Attendees at the Signing Ceremony:
- Mr. Ahsan Mashkoor, CEO & Cofounder, C Square & wAI Industries.
- Mr. Hassan Shaikh, CTO & Cofounder, C Square
- Mr. Tanvir Hussain, Head of Sales, C Square
- Mr. Syed Tausif, Head of PMO, C Square
- Hatim Amro, Regional Sales Manager, Genesys
- Alexandros Gkindis, Regional Sales Director, Rest of Middle East and North Africa
- Syed Zafar Ali Zaidi, Chief Digital & Marketing Officer
- Irfan Ravjani, Head Digital Project Management
- Muhammad Aqeel, Head Digital Products
