Karachi, Pakistan – In a groundbreaking move to promote financial inclusion and expand digital accessibility, Samsung Pakistan has launched a Buy Now Pay Later – Cash Instalments service on its official eStore, samsung.com/pk, in partnership with Qist Bazaar. This initiative marks the first time in Pakistan that a cash-based instalment payment option is being offered directly through an online retail platform.
This pioneering solution allows customers without access to bank accounts or credit cards to purchase Samsung mobile devices through flexible monthly instalments of 3, 6, 9, or 12 months, with plans starting at just 8% additional cost. It provides a much-needed alternative for millions of Pakistanis who face affordability challenges or remain unserved by conventional financial systems.
The pilot phase of the program is being rolled out in major urban centers including Karachi, Lahore, Islamabad, Rawalpindi, Gujranwala, Faisalabad, Hyderabad, and Sukkur, with further expansion planned in the coming months.
“This initiative reflects our commitment to building a more inclusive digital future for all Pakistanis,” said a spokesperson from Samsung Pakistan. “We’re proud to introduce a solution that empowers underserved communities by offering easy and transparent access to world-class technology.”
This milestone has been made possible through close collaboration with Qist Bazaar, a rapidly growing fintech platform known for its accessible consumer financing solutions. The project has also received valuable support from industry leaders and internal teams.
Special acknowledgments go to Javaid Ikram for his trust and support throughout the journey, Umer Ghumman for his leadership, and Farhan Shafi and Jawad Ijaz for driving marketing efforts. Key team members including Rida Siddiqui, Muhammad Basil, and Musayyab Alqai also played an integral role in bringing this initiative to life.
Samsung also extended gratitude to Saad Tawwab Khan Rao for his ongoing mentorship and guidance, and to Arif Lakhani and the team at Qist Bazaar for their partnership and vision in making inclusive financing a reality.
About Samsung Pakistan
Samsung is a global technology leader committed to delivering innovation and creating inclusive solutions that empower individuals and communities across Pakistan.
For BNPL services, visit: https://www.samsung.com/pk/offer/buy-now-pay-later/
About Qist Bazaar
Qist Bazaar is a Shariah-compliant, digitally enabled consumer financing platform that provides affordable instalment plans for a wide range of products and services, aiming to democratize financial access across the country.
