Lahore, Pakistan – May 9, 2025 – Behtari is proud to announce the launch of The Behtari Podcast, Pakistan’s first human curated and AI-generated business podcast. This innovative weekly podcast is designed to keep business professionals, entrepreneurs, and industry leaders informed on the latest developments in business, finance, economy, and technology.
About “The Behtari Podcast”
The Behtari Podcast delivers a brief and insightful, human curated and AI-generated summary of key events and trends from the previous week, focusing on finance to technology. Each episode provides a comprehensive overview of the most important developments, offering listeners a forward-looking perspective on the week ahead. The
podcast is tailored for busy professionals, offering valuable insights in an easily digestible format that can be consumed in just a few minutes—perfect for a morning commute or while starting your day. The first podcast of its kind in Pakistan, combining human curation with AI to make staying informed simple and efficient.
Why “The Behtari Podcast” Matters
In a rapidly evolving world, staying informed is essential for decision-makers. The Behtari Podcast provides listeners with a reliable and efficient way to stay on top of critical business and tech news. By leveraging advanced AI, the podcast ensures that only the most relevant and impactful information is highlighted, empowering professionals to navigate complex market dynamics with clarity and confidence.
Availability
The Behtari Podcast will be available every Monday at 7 AM on leading podcast platforms, including Apple Podcasts, YouTube SoundCloud, Spotify, and Behtari’s official website. Its AI-driven approach ensures that each episode is tailored to provide timely, accurate, and insightful content for a fast-paced business audience.
Listen on your preferred platform:
• Apple Podcasts: https://shorturl.at/WKnxa
• SoundCloud: https://shorturl.at/eFivA
• Spotify: https://shorturl.at/DxCkW
• YouTube: https://shorturl.at/lX1if
Join the Conversation
Behtari invites listeners to subscribe, share, and engage with the podcast on social media using the hashtag #BehtariPodcast. We welcome feedback and topic suggestions to help us continue delivering high-quality content that meets the needs of our growing audience.
About Behtari
Behtari is a leading mutual fund distribution platform that provides individuals and businesses with easy access to a wide range of investment solutions. Our platform empowers users to invest across multiple asset classes, with a focus on simplicity, reliability, and customer experience. By leveraging advanced technology, Behtari aims to optimize wealth management and make investing more accessible to everyone. Whether you are a seasoned investor or just getting started, Behtari is committed to providing transparent, efficient, and impactful investment opportunities.
Frequently Asked Questions
1. What does human curated and AI generated mean?
At Behtari, every episode of our podcast begins with research conducted by our team, who curate relevant financial topics and insights backed by real data. Once the content is finalized, we use advanced AI voice technology to deliver the podcast—allowing us to consistently share high-quality, informative episodes without the need for live recordings. This approach helps us scale valuable content faster, while ensuring clarity, consistency, and relevance for our listeners.
2. Why make this podcast?
We created this podcast to spark real conversations about money, savings, and financial wellbeing especially for the everyday earner. Our goal is to break down complex financial topics into easy, actionable insights, helping people across Pakistan take control of their financial future. Designed to be concise and focused, the podcast delivers key updates and insights you can catch on the go—in just a few minutes.
3. What does Behtari make and sell?
Behtari is a mutual fund distribution platform that enables individuals to buy and sell mutual funds from any Asset Management Company (AMC) in one place. Our mission is to make investment opportunities accessible to everyone in Pakistan.
4. Who are Behtari’s customers?
Our primary customers are working professionals and salaried individuals who want their money to work harder for them. They’re looking for a better way to save, invest,
and build financial security—without needing a background in finance.
5. How does Behtari differentiate itself from competitors?
Unlike traditional investment platforms, Behtari offers a seamless, user-first experience:
• Quick onboarding in just 10 minutes
• Fast investments completed in 30 seconds
• Access to multiple AMCs in one place
Our tech-driven, user-centric approach removes the friction that often discourages new investors—making smart investing simple and accessible for everyone.
6. Why do Behtari’s customers keep coming back?
We simplify what others complicate. Users trust us because we consistently deliver value through:
• Easy-to-understand investment options
• Clear reporting of performance
• Fast, responsive support
• A mobile experience that fits seamlessly into daily life
Most importantly, we focus on our users’ long-term financial wellbeing—not just transactions.
7. What is Behtari hoping to do over the next year?
In the coming year, we’re aiming to:
• Expand our asset management partnerships to offer even more investment choices
• Educate 1 million Pakistanis through insightful content and an engaged financial community
• Leverage data and insights to deliver more personalized, smarter investment experiences
• Improve financial access in underserved regions, making investing inclusive across Pakistan
• Build stronger trust through transparency, including clear reporting, user data protection, and open communication
8. Are you solving problems for society etc. Which problems are you solving?
Behtari tackles one of Pakistan’s biggest financial challenges: the culture of saving without investing. Millions of people hold onto cash that loses value over time. By democratizing access to investing, we’re helping individuals:
• Beat inflation
• Build long-term wealth
• Reduce financial stress
In doing so, we’re supporting broader financial literacy and economic resilience for society at large.
